A new campaign for Canon, created by JWT Mexico, humorously makes the case for taking pictures with a camera instead of a cellphone. “Don’t let a call interrupt your photo,” read the ads, which show various photo ops being ruined by an incoming call (illustrated by the presence of the actual caller).
The campaign was photographed by Martin Sigal, who’s no stranger to shooting ads with a funny twist (as in this NSFW campaign for condoms).
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Photo by Martin Sigal for Canon.
Photo by Martin Sigal for Canon.
Photo by Martin Sigal for Canon.
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Credits
Andrés Martínez, VP Creative
Enrique Codesido Levy, executive creative director
Leonardo Varela, executive creative director
Luis Reyes, creative director
Svenja Euler, copywriter
Julio Lopez, art director
Silvia Gomez, producer
NT Producciones
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